A partnership focused on growth and development of grassroot swimming opportunities in the U.S.

COLORADO SPRINGS, Colo. – USA Swimming, the national governing body (NGB) for the sport of swimming in the U.S., and Streamline Brands, a leading franchisor of swim school concepts, today announced a multi-year partnership focused on creating more swimming programs across the country and transitioning a greater number of athletes from learn to swim programs to recreational and competitive swimming.

A recent case study reported in the British Medical Journal and subsequently made into an episode of the BBC documentary series, “The Doctor Who Gave Up Drugs,” describes how a 24-year-old mother eliminated her medications for major depressive disorder and anxiety over a period of four months as she began a program of weekly swimming in cold water. But could cold water swimming really help treat depression?

August’s Missy Medal for Achievement went to SwimLabs co-founder Michael Mann for setting not one, not two, but three world records at the Masters’ Summer National Meet in Mission Viejo, California. Along with Colorado teammates Craig Petersen, Kirk Andersen, and Greg C. Scott, Michael set a new world record in the (combined ages) 240-279 400-meter Medley Relay. They beat the previous record by 4.53 seconds in a time of 4:32.15.

Streamline Brands is excited to announce the rollout of our enhanced learn to swim curriculum across our family of swim schools: Swimtastic, SafeSplash, and SwimLabs. With a refined emphasis on safety, stroke technique and making swim lessons fun, our enhanced curriculum and true skill progression deliver clear value to students and parents. These attributes, along with our revamped instructor training, teaching aids and technologies, differentiate our swim schools from the rest of the learn to swim market.

SwimLabs was a sponsor of the inaugural Swim Across America - Denver event which raised over $200,000 for Children’s Hospital Colorado.  A grand total of 250 swimmers, 16 Olympians, and countless volunteers helped make this first Denver swim a success.

The biggest individual fundraiser for the event was Tara Friedman, an employee of Children’s Hospital, who raised over $12,000 for her 5k swim. Tara’s accomplishment is even more remarkable given that she started swimming lessons less than two years ago, when her four-year-old son was taking lessons at SwimLabs.